8 years building the analytics infrastructure, pipelines, and product insights that help teams move faster and grow smarter. From warehouse architecture to governed executive reporting to the teams that run on it, I own the full data lifecycle.
I'm a data analyst based in Tulsa, Oklahoma, with 8 years of experience building the analytics systems that product, marketing, and revenue teams rely on every day.
My work spans the full data lifecycle: architecting ETL pipelines, building executive dashboards, launching product analytics platforms across mobile app and desktop, and connecting disparate data sources into clean, reliable infrastructure.
I've done most of this work in veterinary health data — across Clinicians Brief, Plumb's (a veterinary drug-reference product), and Standards of Care (clinical practice-standards content) — supporting both B2B and B2C analytics across enterprise clients and individual end users. This includes subscription funnel analysis, abandon rate tracking, and marketing site analytics across mobile app and desktop experiences. I'm comfortable owning data strategy end-to-end and translating complex findings into decisions non-technical stakeholders can act on.
Outside of data, I have a serious interest in film and the humanities, and I think the best analysts are people who can tell a story, not just build a query.
Designed and built a comprehensive ETL automation system that replaced thousands of hours of manual data processing annually. The pipeline standardized data flows across multiple source systems, enabling the analytics team to shift from maintenance work to strategic analysis.
Surfaced a behavioral insight showing that established professionals in the vertical were unlikely to switch tools, and made the strategic case for shifting go-to-market toward students and early-career users whose workflows were still forming. The company acted on the recommendation, launched a campus partnership program, and adoption grew 5x in the first year.
Led end-to-end implementation of Mixpanel across the core product at VetMedux. Built the event taxonomy, instrumentation plan, and dashboards now used daily by Sales, Marketing, Executive, and Product teams.
Architected automated data connection flows between Omeda, Salesforce, and internal SQL databases. Eliminated manual reconciliation and created a single reliable source of truth for audience and CRM data.
Built end-to-end campaign and subscription analytics covering paid media reporting, abandon rate tracking, marketing site performance, and Google Tag Manager instrumentation. Connected Google Ads and HubSpot data to product outcomes to surface conversion opportunities across the full funnel.
Built a custom relational database spanning 7 major awards shows and 2,400+ nomination records to analyze the predictive relationship between each ceremony and the Academy Award for Best Picture. Includes interactive visualizations and individual deep dives for each show.
A walkthrough of the product analytics work that transformed how a B2B SaaS company understood its users. Segmented a broken activation funnel, identified the highest-leverage drop-off, and built an activation framework that aligned Product, Marketing, and Executive teams on one shared metric.
A self-directed case study applying formal experimental design, power analysis, and significance testing to a public e-commerce A/B test dataset, built to sharpen statistical rigor alongside my product analytics work.
Daily user of Claude and Claude Code throughout this tenure — from ETL exception handling to modeling B2C churn risk to drafting the SQL behind most of the dashboards above.
Open to full-time roles in product analytics, business intelligence, business systems, and revenue operations. Also available for consulting engagements in SaaS and marketing data.