8 years building the analytics infrastructure, pipelines, and product insights that help teams move faster and grow smarter. From ETL architecture to executive dashboards, I own the full data lifecycle.
I'm a data analyst based in Tulsa, Oklahoma, with 8 years of experience building the analytics systems that product, marketing, and revenue teams rely on every day.
My work spans the full data lifecycle: architecting ETL pipelines, building executive dashboards, launching product analytics platforms across mobile app and desktop, and connecting disparate data sources into clean, reliable infrastructure.
I've done most of this work in the veterinary SaaS space, supporting both B2B and B2C analytics across enterprise clients and individual end users. This includes subscription funnel analysis, abandon rate tracking, and marketing site analytics across mobile app and desktop experiences. I'm comfortable owning data strategy end-to-end and translating complex findings into decisions non-technical stakeholders can act on.
Outside of data, I have a serious interest in film and the humanities, and I think the best analysts are people who can tell a story, not just build a query.
Designed and built a comprehensive ETL automation system that replaced thousands of hours of manual data processing annually. The pipeline standardized data flows across multiple source systems, enabling the analytics team to shift from maintenance work to strategic analysis.
Surfaced a behavioral insight showing that established professionals in the vertical were unlikely to switch tools, and made the strategic case for shifting go-to-market toward students and early-career users whose workflows were still forming. The company acted on the recommendation, launched a campus partnership program, and adoption grew 5x in the first year.
Led end-to-end implementation of Mixpanel across the core product at VetMedux. Built the event taxonomy, instrumentation plan, and dashboards now used daily by Sales, Marketing, Executive, and Product teams.
Architected automated data connection flows between Omeda, Salesforce, and internal SQL databases. Eliminated manual reconciliation and created a single reliable source of truth for audience and CRM data.
Built end-to-end campaign and subscription analytics covering paid media reporting, abandon rate tracking, marketing site performance, and Google Tag Manager instrumentation. Connected Google Ads and HubSpot data to product outcomes to surface conversion opportunities across the full funnel.
Built a custom relational database spanning 7 major awards shows and 2,400+ nomination records to analyze the predictive relationship between each ceremony and the Academy Award for Best Picture. Includes interactive visualizations and individual deep dives for each show.
A walkthrough of the product analytics work that transformed how a B2B SaaS company understood its users. Segmented a broken activation funnel, identified the highest-leverage drop-off, and built an activation framework that aligned Product, Marketing, and Executive teams on one shared metric.
A self-directed case study applying formal experimental design, power analysis, and significance testing to a public e-commerce A/B test dataset, built to sharpen statistical rigor alongside my product analytics work.
Joined VetMedux as the first data hire and built the analytics function from scratch across three veterinary reference products (Clinicians Brief, Plumb's, and Standards of Care), reporting directly to the COO for the first year. Owned Mixpanel event architecture end-to-end, designed company-level ID architecture that enabled B2B analytics at scale, and built and maintained dashboards for 300+ corporate clients on a scalable process. Made the strategic case that shifted Standards of Care's go-to-market from established veterinarians to students; the company acted on the recommendation, launched a campus partnership program, and first-year adoption grew 5x. Contributed to a fraud detection initiative for RevOps, partnering with our data scientist to design flagging criteria (sub-second events, IP velocity, usage volume) that surfaced 800+ shared-login accounts and recovered tens of thousands in annualized revenue. Built a B2C customer health scoring system using Claude as an analytical partner to model churn, upgrade, and downgrade risk, deriving tiered thresholds synced into Mixpanel and HubSpot. Post-acquisition, moved to Instinct Science's RevOps team where I built ETL pipelines from Recurly to HubSpot and from Redshift to HubSpot, and delivered a full lead-to-churn analytics audit to the VP of RevOps and CFO. Daily user of Claude and Claude Code.
Open to full-time roles in product analytics, business systems, and revenue operations. Also available for consulting engagements in SaaS and marketing data.